Appalachian Kentucky, where coal has been king, is a region in need of new economic engines. Persistent poverty and high unemployment mark the landscape. There is hope, however, in clean energy market opportunities that emphasize energy efficiency and renewable sources. Thanks to the leadership of a long-standing, multi-strategy organization, the area’s clean energy sector is growing, and in a way that creates economic opportunities for low-income employees and contractors, retrofits homes, reduces energy consumption for local residents and businesses, and builds wealth across the region.