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Upper Peninsula Tourism

The Great Waters of Michigan's Upper Peninsula

Sectors:

Tourism

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Regions:

Upper Peninsula, Michigan

Overview:

Michigan’s Upper Peninsula (UP) is a region rich in natural, cultural and tourism assets, but until recently, these assets were disconnected from the outside world and one another. Building on a creative vision and strategic commitment of a regional non-profit, eastern UP stakeholders came together to collectively develop and market the region as a must-see tourist destination. Today, new visitors are streaming in from all over to visit The Great Waters — and to explore an emerging world-class mix of landscapes, heritage, recreation, local food and lively culture. This dynamic tourism mashup is raising local bottom lines — and the region’s prospects.

Participating organizations:

Northern Initiatives
http://www.northerninitiatives.com/
(906) 228-5571

Related resources: