At a time of scarce foundation and government dollars, crowdfunding is a potentially powerful tool that can be of use to many rural value chains. It is a tool appropriate for both for-profit and nonprofit organizations. While in most cases crowdfunding is currently limited to gifts, it may be used as a stepping-stone toward readiness for other forms of traditional investments, such as debt and equity. However, crowdfunding works best for specific types of projects and needs, and is best used for small to medium amounts of money. The aim of this guide is to help you understand these differences, to determine if it is the right tool for your project, and to guide you in successfully launching your crowdfunding campaign.